In a surprising and emotionally charged statement, NASCAR driver Bubba Wallace has announced that he is leaving the United States, citing a major fallout with tech billionaire Elon Musk. The racer claims he stands to lose over $100 million in advertising revenue due to the growing influence of Musk’s social media platform, X (formerly Twitter), and what he perceives as a hostile environment for his brand and personal values.
“I’m going to lose $100 million in advertising – I’m never coming back,” Wallace declared during a press conference, visibly frustrated and disappointed. Though he did not go into specific details, sources close to the athlete suggest that changes in the advertising ecosystem under Musk’s ownership of X may have led to sponsorship withdrawals or strained relationships with key corporate partners.
Wallace, known for his outspoken activism and progressive stance on social issues, has often clashed with conservative voices online, some of whom have become more prominent under Musk’s “free speech absolutism” policies on the platform.
The most shocking moment of the day came when Elon Musk himself responded to the news in an X post with just eight cryptic words: “Good luck — the road goes both ways.” The statement left the internet in a frenzy, sparking debate about freedom of expression, corporate influence, and the ongoing culture war in American sports and media.
While Wallace did not specify his future plans or destination abroad, he indicated he would continue racing and advocating for social justice elsewhere. As reactions pour in from fans, sponsors, and fellow athletes, one thing is clear: this feud has ignited a cultural flashpoint that may have lasting implications beyond sports.
